Missing the Forest for the Tweets
It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…
Displaying 221 - 230 of 878
Two Out of Three Ain't Bad
Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…
Drupal – No One-Size-Fits All Approach to Growing, Learning
This past weekend I had the pleasure of attending MidCamp – a Drupal event that ran from Mar. 28-30th in Chicago. I've had the good fortune over the…
Google Adwords Remarketing
What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
AODA Compliance Deadline Tips for the Non-Compliant
The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Online Advertising Is Where It's At
This comic and caption, posted on Mashable.com a few weeks ago, is the perfect lead into our next blog. No longer are the days of radio commercials…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.