Drilling Into the Importance of Client Education for UX and Content
Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
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Prioritizing One Group Over Another is Bad Accessibility
I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
Website Design versus Function
When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…
Online Content: What makes it great?
We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
Get Started With GA4: What Are Explorations?
Summary With Google planning to sunset Universal Analytics in July 2023, the move to Google Analytics 4 is imminent. Users may have noticed that GA4…
Why You Should Opt-Out of GA4 Automigration
Need to Know Google is now automatically migrating Universal Analytics properties to GA4 for users who don’t opt out of the service but strongly…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
Ask Echidna: Does One Size Ever Fit All?
Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…
DrupalCon Content and Marketing Track Highlights Symbiotic Nature of Content and Technology
For years, I’ve sometimes felt like a content nomad in this digital world, preaching a message of the importance of content as the foundation of all…
To Pinterest or Not to Pinterest
Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…