The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…

It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

Let me just say this: in Canada, we do Thanksgiving right. I know it’s a big deal for our friends in the States -- and then there’s the whole four-day…

Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…

Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…

I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run…

For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won…