Don't Let Coke's Experience Hijack Your Campaign Efforts
Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
The Value of Klout -- Digital Echidna Head2Head
At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…
A PSA on Creating Accessible PDFs
In a recent blog post, I discussed how CAPTCHA accessibility is the number-one accessibility issue faced by blind computer users. However, a close…
Quality Content - Learning the Universal Language
When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
A First Few Steps Towards a Brighter Future
It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…
AODA and You: First-Hand Answers to Who and Why?
To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “ It’s the right thing to do.” But if you're a…
Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile
See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…
Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
The New Drupal 11: Starshot, Key Updates to Drupal Core, and What They Mean for You
Need to Know Released in August 2024, Drupal 11 introduces a host of improvements, including enhanced performance, stronger security protocols, and a…