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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

First-Time Presenting at Drupal’s “Show,” but Prepared to Swing for the Fences

To paraphrase John Fogerty, “Put me in coach, I’m ready to play [clap, clap-clap] today. Put me in coach, I’m ready to play today. Look at me, I can…
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Echidna Blog

New Search Overrides Module

You can make the most elegant, relevance-based site search appliance possible -- but, still, sometimes you’re going to want to ‘game’ the system…
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Echidna Blog

Acquia-certified Cloud Pro, Martin Anderson-Clutz

There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…
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Echidna Blog

A New Approach for the RFP Process

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…
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Echidna Blog

Generating Content Ideas Should Never Be Random

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
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Echidna Blog

Don’t Just Launch ‘Em and Leave ‘Em - Ongoing Support is Key

Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…
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Echidna Blog

Does Your Search Need to Get a Cludo?

Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…
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Echidna Blog

How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming

It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…
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Echidna Blog

The Ultimate UX Research Question Answered

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…
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Echidna Blog

Social Influence - Would someone please explain what it means?

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
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