Digital U for a Digital You 201 -- Who Are You?
In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
Connecting Your Online & Offline Marketing Efforts
Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and…
Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally
Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
Diverse Views Can Strengthen Accessible Solutions
However objective and empathic a designer or developer is, his or her own life experiences and needs will always determine what he or she designs and…
Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified
At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
On The Road With Support Manager, Jon Clemens
One of the perks of working in technology, is that it lends so many tools that allows us to connect with our colleagues and clients from anywhere in…
Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers
There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
Business Continuity Planning: An Ounce of Prevention
Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…