There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

So, you need to pick a font. Surprisingly enough, this can be a difficult thing to do. The wrong font can turn the most serious of headlines into a…

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…

Last week at this time, most of Digital Echidna's staff were en route to (or already at) the Drupal North Regional Summit. It was a first-of-its kind…

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…

I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…

Canada Day is fast approaching – and as Canadians we have so much to celebrate. I believe that Canada’s greatest strength is its diversity. We have…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…