There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…

It’s awfully quiet today at the Echidna office -- and that’s a good thing. All year long, this place is bustling with people putting in countless…

Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…

There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…

Many times we have clients approach us with great ideas, but they do not have the budget to match. In a service industry, we always strive to make the…

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…