Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
What Northern’s Yellow Pencil Acquisition Means for Your Public Service Digital Strategy
Need to Know Northern's acquisition of Yellow Pencil expands its capabilities in marketing, CMS and DXP development, eCommerce, and analytics…
The Who is Only a Small Part. What Really Matters
Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
Recognition, Truth, Engagement - Three Benefits of an Effective Intranet
If our collective COVID-19 experience has taught us anything, it’s that having access to reliable, updated information is integral -- and, maybe even…
The Eyes of the Drupal Community Are Pointed at Toronto for Drupal North
I’m on my way to Ontario’s capital this week! Why? Because all eyes of the Drupal community will be on Toronto, ON as we prepare to host Drupal North…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
How to satisfy users and internal stakeholders
One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
VogueWigs, Luxury eCommerce
VogueWigs enhanced its conversion rates and delivered frictionless eCommerce using Northern's custom Magento theme and third-party integrations.
How To Make Working From Home Work
In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…
There's Safety - and Quality - In Numbers
We've often talked about why we believe so strongly in Drupal and why we're committed to giving back to this open-source community. We've built our…