Delivering on your Customer's Expectations? That's music to their ears
Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
In a Bad Situation? Language Matters
Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
Avoiding Bumps in the Road - Communicating Change
There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…
We Have the Will to Give; Resolve to Do Something
Supporting your community can be easy -- where it becomes hard is when we overthink things. But there’s always hope because, once you get involved, it…
Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017
We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year…
From AI to Accessibility: Reflections from the Higher Education Conference Circuit
Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
18 Must-Have UX Features for Every eCommerce Store
The goal of every eCommerce website is simple on the surface: drive more sales. There’s a lot that goes into making that a reality. One of the most…
On Facebook You Are What You Liked
Remember that oh-so-ironic like you posted two years ago on Facebook? You may not, but Facebook Graph Search certainly will. As a result, will users…
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
The Weight of the Word is On Your Shoulders
How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…