AODA Uncertainty Leaves Companies Asking, 'What's Next?'
With the Jan. 1, 2021 Accessibility for Ontarians with Disabilities Act deadline for website compliance fast approaching, there are many questions…
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University of Toronto, School of Continuing Studies
A trio of websites with a custom middleware solution prevented search engines from crawling and indexing the University’s programs.
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
Providing Examples, Removing Barriers to Opportunities Key to Inclusivity Efforts
Earlier this week, I was watching 60 Minutes and they presented a segment on some initiatives that some organizations are working on to close the sex…
Adopting open source in the transit and transportation industry
The fundamental building blocks of running an efficient and user-focused public transportation network and building a well-designed, effective, and…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
A Day (or Two) in the Life of a Drupal Camp
Last week I shared with you some high-level thoughts about why I enjoy attending Drupal events. Now, for those of you who haven't had an opportunity…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Caring or Opportunism? How to Do the Right Thing
There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
Social Media 2012 – The Year in Review Part II – The Good
Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…