A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…

In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…

Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…

Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…

Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…

It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…