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City of London, an Essential Digital Experience
The City’s website is an essential public communication tool for Londoners and the world, offering online services and critical information regarding city programs and initiatives.
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
A New Appreciation for Accessibility
We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Finalize Your Holiday Performance Marketing Strategy With Northern Commerce
Get Cyber Week Ready With Northern. In order To prepare your organization to maximize returns this holiday season, your strategic planning needs to…
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Driving App Installs and Customer Engagement on Rexall’s BeWell App
Need to Know Rexall partnered with Northern to boost app installs and pharmacy profile creations for their BeWell loyalty app Northern's strategy…
How to Identify Yourself – Canada’s Anti-Spam Laws Simplified and Demystified
Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…
No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say
I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…