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Echidna Blog

A guide to style guides -- How to Keep your content in Fashion

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
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'Spring' Cleaning for Content - Focus on TRUST-worthiness

What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy. It may be a…
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Making Mentorships Matter: Tips for A Productive Relationship

Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…
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The Power of Personalization

The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…
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When Custom Import is a Better Choice than Migrate -- Custom Code Support and Examples

With the arrival of Drupal 8, several contributed modules -- which were previously add-ons for Drupal 7 -- received renewed attention and were…
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Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
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A Move Towards Potential

Sure, some of us may have made a wrong turn at Talbot. And, over the next couple of weeks, there will be the inevitable questions about where we now…
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Searching for Success? It's Being Funnelled to the Palm of Your Hand

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…
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The Many Strengths of Diversity

Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…
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Just as with medicine, when you’re trying to fix site speed issues, you want to ensure that you’re curing the cause -- not just dealing with a symptom…
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