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A collage of images from events attended by Northern's Jay Ménard.

From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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Echidna Blog

Compassionate Consumerism. Where is the Line?

The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
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Echidna Blog

Understanding the Big Picture

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
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Echidna Blog

Bill C-81: A Paper Tiger or Real Change? For Your Business it Doesn’t Matter

It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental…
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Magento Web Development Services

GA4

Unlock Deeper Customer Insights Using Google Analytics Data

Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…
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Echidna Blog

Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I

I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
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Echidna Blog

It’s Past the Time to be “Aware” on Global Accessibility Awareness Day

We’ve had nearly a decade to hit the ground running -- hopefully on a ground that’s fully accessible to all. But even today, the morning after Global…
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Guided Pathways Hero

The Path to Enrollment: How Guided Pathways Drives Higher Ed Success

Need to Know Higher education institutions have been adopting the Guided Pathways model to enhance enrollment amidst growing competition. The Guided…
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Echidna Blog

Finding the Right Digital Solution? Make Sure You Get the Horse Before the Cart

Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…
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Menu
  • Solutions
    • Digital solutions that deliver results.
    • Marketing Services
      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
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      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
    • eCommerce Solutions
      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
    • Commercial
      • Omnichannel Retail
      • Manufacturing
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    • Public Service
      • Higher Education
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  • Case Studies
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    • Partnering with best-in-class technology platforms.
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