Are You There, Blog? It’s Me, Corporate
Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…
In a Bad Situation? Language Matters
Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
Can We Talk? Planning the First Step Along the Path to Better
Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
Accessibility Can’t Just be Lip Service; Words Must Have Weight
They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
Canada Pooch, Surging Seasonal Success
Northern helped Canada Pooch grow its digital media mix consistently better each year.
Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success
The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…
COPE-ing with Copy 301: The Devil’s in the Details
When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
We've done it again!
After receiving London’s Featured Company award just a month ago, Echidna Solutions has done it again! We’ve been awarded an Interactive Media Award…