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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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A small dog wearing Canada Pooch products to protect from the cold.

Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
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Echidna Blog

How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
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Echidna Blog

Compassion, Consideration Key to Communicating in Our COVID-19 World

Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…
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Echidna Blog

Eleven Steps to Help You Effectively Address and Resolve Online Accessibility Issues

While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…
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How Digital Accessibility Impacts Organizations & The Future of Web Design

It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and emails that frequently leave functionality and…
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Echidna’s All In for Drupal MidCamp

A strong Canadian contingent from the Forest City will be blowing into the Windy City later this week as Digital Echidna is all in for Drupal MidCamp…
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London's UX Community to Take Centre Stage Tomorrow

London's emerging user experience industry is ready to take centre stage -- and you're welcome to be a part of a day full of learning, sharing…
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COPE-ing with Copy 201: Does Size Matter?

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
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Contextualizing Screams - Using Photo, Video, and Text to Share Your Business Passion

Sometimes, in business, the best way to express yourself isn't through words, but through a 'scream.' My music tastes run in cycles. Currently, I'm…
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Echidna Blog

Top-Five Challenges in Higher Ed Web Design

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
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