Be Honest, Not Trendy, with Your Word Choices
By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
Digital U for a Digital You 201 -- Who Are You?
In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI
Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…
Social Media Can Be a Winner for Sports Organizations
In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
Drupal – No One-Size-Fits All Approach to Growing, Learning
This past weekend I had the pleasure of attending MidCamp – a Drupal event that ran from Mar. 28-30th in Chicago. I've had the good fortune over the…
Generating Content Ideas Should Never Be Random
Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified
In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
Northern One of Canada's Best Workplaces™ for Today's Youth
For Immediate Release: London, ON — October 27, 2020 — London-based digital agency, Northern, is on the rise as one of Canada’s fastest-growing…
Six Grand Masters Proves We’re No Flash in the Pan -- And That’s Just the Start!
Over half of Digital Echidna is currently in the Music City taking in the sights and sounds of DrupalCon. But it’s not all fun and games -- there’s a…
10 Helpful GA4 Reports (And How to Use Them)
Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…