2013 – The Year We Learned How to Connect
The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…
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Missing the Forest for the Tweets
It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
It’s OK to Live – Social Media is By, For, and About People
When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
The Power of Generative AI: Insights from Salesforce Connections 2024
Authored by Sarah Kraushaar, Account Director A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been…
Sage Social Business Advice from an 11-Year-Old
My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…