Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…

When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…

In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…

We talk a lot about Drupal here at Digital Echidna. As London's only Drupal-exclusive development firm, we have been specializing in the Drupal…

Decreasing administrative work is (often) one of the main goals clients point out when they are looking to re-develop their website. Decreasing…