Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…

Website migrations are a lot like moving houses. Some organizations can complete the migration themselves, but there are definite benefits to calling…

The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…

It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…

Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…

"I may not know much about art, but I know what I like." It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields…

Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…