Okay, so you’ve got your goals, objectives and target audience. You’ve implemented the project to the best of your ability, launched and now it’s over…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…

Digital Echidna has received the 2018 WebAward Standard of Excellence award for its work on its client, Amico Corporation, website. The recognition…

Focusing on accessibility isn’t something we should need to be told to do -- after all, it’s just good business. I guess you could look at the recent…

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…