Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
It’s OK to Live – Social Media is By, For, and About People
When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
Sage Social Business Advice from an 11-Year-Old
My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
The Power of Generative AI: Insights from Salesforce Connections 2024
Authored by Sarah Kraushaar, Account Director A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been…
User Experience and Mass Transit Websites: Planning a Better Experience
So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
Generating Content Ideas Should Never Be Random
Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer
Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…