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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Acquia Certified Cloud Pro, At Your Service!

Our namesake, the echidna, is an adaptive, resourceful animal. It is a fitting mascot for Digital Echidna, because we exist in a digital environment…
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AODA 2021 -- What You Need to Know Now, Four Months Away from the Deadline

OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…
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Get Ahead of Negatives to Make Positive Change

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
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COPE-ing with Copy 101 – The Long and the Short of It

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
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Where Can You Find Success? Just "READ"

While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…
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The Positive Side to Bounce Rate

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…
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For anyone who has been working in the digital accessibility field, sometimes it can feel like being lost in an alphanumeric soup! And for those of us…
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A Look Back on the Past; A Look Forward to the Future

The New Year is fast approaching and that usually means it's a good time to reflect upon our past year and make plans for the future. Change and…
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A Not-By-The-Book Guide to Copywriting and Editing

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
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Confusing Web Terms!

It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in…
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