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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Ensuring Your Accordion Is In Tune With Your Audience, Content

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
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Echidna Blog

Our EOS Journey To Date: 5 Things To Know

Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
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Echidna Blog

Tales from the Technology Graveyard ...

The iPhone, iPods and Blu-ray players are all new technologies that have touched our lives, but what about the innovative products that didn’t make it…
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Echidna Blog

Creating a Successful AdWords Campaign

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
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Echidna Blog

Online Content: What makes it great?

We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
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Echidna Blog

Has Social Media Changed the Landscape of Business?

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…
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Echidna Blog

Accessible UX Research Means All Voices, Ideas, and Needs, Can Be Heard

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…
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Echidna Blog

What's the Deal with Mega Navs?

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…
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Echidna Blog

What is Google Places?

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…
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Echidna Blog

Google Adwords Remarketing

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
Read more
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