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Echidna Blog

A Day in the Life - An All-Too-True Hypothetical Look at Accessibility

Let’s take a journey on this Global Accessibility Awareness Day in the hope that we can all see that less can be so much more. Let’s look over the…
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Echidna Blog

Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
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Echidna Blog

Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally

Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
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Echidna Blog

Five 'Actual' Blog Writing Mistakes

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
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Echidna Blog

Even More Lessons From the Fringes

When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
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Echidna Blog

Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
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Echidna Blog

Opportunity Doesn't Always Knock, Sometimes You Have to Listen and Go Towards It

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…
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Echidna Blog

Stand Out From Your Competition

The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
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Echidna Blog

Does Your Business Have a Social Media Voice? - Let's Build One!

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…
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Echidna Blog

Hospitals And Foundation Websites: Combine or Separate?

Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
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