Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

This ground-breaking partnership is a monumental move that further solidifies London as a technology leader capable of offering an array of…

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…

Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…

Are you in charge of your company’s new web project? If so, listen in. Whether you’re redeveloping the corporate website or building a mini-site for…

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…

The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…