Content Matters: The Peril of Prioritizing Style Over Substance
Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
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A Trio of Tools to Get Your Message Across
How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Deloitte’s TMT Predictions: Smart Speakers, Machine Learning, 5G
I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting…
Unlock Deeper Customer Insights Using Google Analytics Data
Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…
Website migration tips for marketers and content managers
We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…
Moving House: Why and When You’ll Want to Call in an Expert
Website migrations are a lot like moving houses. Some organizations can complete the migration themselves, but there are definite benefits to calling…
An Electrifying Transformation: OEB Goes Paperless with Digital First Strategy
Northern digitized the previously manual process for utility companies applying for licenses through the Ontario Energy Board (OEB). They accomplished this by building an online portal that streamlined workflows for applicants and administrators alike.
Acquia Engage 2021
What is Acquia Engage? The annual Acquia Engage conference features two full days of marketers, developers, and industry experts gathering to work…