| Northern Commerce Inc.

Ben and Scotty at a CX Café event with generic dashboards.

Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…

Woman drinking coffee looking at laptop with circuitry overlay surrounding

The New Drupal 11: Starshot, Key Updates to Drupal Core, and What They Mean for You

Need to Know Released in August 2024, Drupal 11 introduces a host of improvements, including enhanced performance, stronger security protocols, and a…

Content Matters: The Peril of Prioritizing Style Over Substance

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…

Deloitte’s TMT Predictions: Smart Speakers, Machine Learning, 5G

I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting…

Get Ahead of Negatives to Make Positive Change

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…

A Trio of Tools to Get Your Message Across

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…

Unlock Deeper Customer Insights Using Google Analytics Data

Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…

Website migration tips for marketers and content managers

We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…

Moving House: Why and When You’ll Want to Call in an Expert

Website migrations are a lot like moving houses. Some organizations can complete the migration themselves, but there are definite benefits to calling…

An Electrifying Transformation: OEB Goes Paperless with Digital First Strategy

Northern digitized the previously manual process for utility companies applying for licenses through the Ontario Energy Board (OEB). They accomplished this by building an online portal that streamlined workflows for applicants and administrators alike.