Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
A Brand New You? Not Necessarily
You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
Growing A Local Customer Base Through Twitter
Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using. Several…
Anti-Social? Your Actions May Say You Are
You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…
Can We Fake Authenticity?
Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…
Why Linking Your Tweets to your Facebook is a Bad Idea
Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…
Building Stories
It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…
Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…