There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…

There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…

Every year reviewers weigh in and try to decide what the best and most purchased "Tech Gifts" will be this coming Christmas. With the rapid advances…

The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…

Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…

Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…