The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…

So I finally signed up for Foursquare! On January 21st, Foursquare FINALLY introduced its Blackberry application. Previously it was not available in…

There’s an old adage, often used in sports, that says someone or something has “come through in the clutch.” That usually means that you’ve been able…

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…

At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…

Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…

I was worried we were going to be the digital equivalent of the Buffalo Bills there for a second! All kidding aside, I can’t express how grateful I am…