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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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AI Generated Content

Weighing the Pros and Cons of AI-Generated Content

It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
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Digital U for a Digital You -- A Beginner’s Guide to APIs

If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…
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There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
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Top-Five Challenges in Higher Ed Web Design

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
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AODA -- Halfway There but Not Actually Halfway There

One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…
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Stand Out From Your Competition

The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
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Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…
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THIS >>> Or How to Guarantee I'll Never Interact with Your Content

Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…
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UX for Health Care Websites: Putting the patient first

Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…
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Snowstorm Lessons: Clearing a Path to Success

We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…
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