Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…

Like Alvin, Simon, and Theodore once sang, "Christmas, Christmas time is near..." With four children at home, I can attest that it's "time for toys,"…

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…

Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…

We all work in increasingly fast-paced environments, face tighter deadlines, and have to sort through competing priorities to manage expectations from…