Your Voice; Your Foundation
There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…
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Focus On Quality and Your Customers Will Make Time for Your Content
How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…
Does Your Business Have a Social Media Voice? - Let's Build One!
In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…
2013 – Communications Breakdowns
Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…
How Your English Teachers Negatively Impacted Your Web Experience Today
There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…
Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment
Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
Accessibility and Everyday Emergencies
When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…
Know your business netiquette ...
At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…
Drupal 7 End-of-Life Support
Drupal.org extended Drupal 7's end-of-life date to November 1, 2023 (originally November 1, 2022). What is end-of-life? What does it mean for you and…
Facebook No Teenland? So? Go Where Your Customers Are
A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…