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Echidna Blog

Does Your Business Have a Social Media Voice? - Let's Build One!

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…
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Echidna Blog

2013 -- Social Success Stories

They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
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Echidna Blog

Accessibility Awareness is Great, But Action Makes it Matter

Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while a trending hashtag is all…
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Echidna Blog

Google Feels That News Publishers Don't Understand ...

A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…
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Echidna Blog

COPE-ing with Copy 301: The Devil’s in the Details

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
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Echidna Blog

Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
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Echidna Blog

Fake the Social Media Funk and Your Digital Nose’ll Grow

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
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Echidna Blog

Get Excited!

What do you have to get excited about? Perhaps you’re excited because it is FINALLY springtime (well it was last week any ways). Or maybe you’re…
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Echidna Blog

A Not-By-The-Book Guide to Copywriting and Editing

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
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Echidna Blog

A Primer on Accessible PDFs

When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • eCommerce Development
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      • MarTech Migration
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      • Google Analytics 4 & Performance Reporting
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