Accessible Voting - Sometimes X Can't Always Mark the Spot
As a regular follower of politics who has never missed an opportunity to vote, I am interested in the accessibility of the voting process: from…
A guide to style guides -- How to Keep your content in Fashion
Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
Home, Individuality, is in the Details
Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
When the Well Runs Dry -- How to Start a Regular Flow of Quality Content
Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…
Captioning -- How Not to Get Lost in Translation
For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…
Home Page Not Dead, But It Can Suffer from Drive-Bys
The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
Lay Down the Law to Keep the Trolls at Bay
Common courtesy is not always that common – especially when it comes to Internet discourse. While some so-called trolls enjoy playing games with your…