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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

How to Contribute to Drupal: Module Maintenance

In the open-source community, we would be nowhere without the dedication of the numerous volunteers that maintain contributed modules and themes. When…
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Echidna Blog

How to Receive an Accessibility Complaint

In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
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Missing the Forest for the Tweets

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…
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How to Prepare for Shopify’s One-Page Checkout Migration

Need to Know On August 13, 2024, Shopify will discontinue its legacy checkout functionalities and introduce a new One-Page Checkout using Checkout…
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Echidna Blog

How Your Users (and Google) Are Searching for a Positive User Experience

I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
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Echidna Blog

Make Sure Your Source is the Right One

Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…
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Reviewing Challenges & Asking for Client Feedback

Okay, so you’ve got your goals, objectives and target audience. You’ve implemented the project to the best of your ability, launched and now it’s over…
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Voices Carry - How Personal Should Your Business Get?

Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get…
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A 20/20 Look at High-Level 2019 Digital Trends

The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…
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Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…
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