Can We Talk? Planning the First Step Along the Path to Better
Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results
User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
Drilling Into the Importance of Client Education for UX and Content
Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
Drupal Page-Building Tools: Comparing Paragraphs, Layout Builder, and Acquia Site Studio
Need to Know Paragraphs, Layout Builder, and Acquia Site Studio are three popular page-building tools with different strengths and weaknesses This…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
Artistic Lessons Apply No Matter What the Audience, Organization
Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…
So What's the Difference Already?
SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
How to Boost Video Engagement: A 10 Step Guide
The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…