Why Linking Your Tweets to your Facebook is a Bad Idea
Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…
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Love Local: Echidna Staff Recommendations
Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…
Guidelines on Guidelines - Official Does Not Have to Be Ostentatious
Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
How can I tell if my site is ready for Drupal 9?
Drupal 9 is coming. Are you ready for it? With the announcement that a Drupal 9 beta version is expected this week, you may be wondering how to know…
Northern Commerce 2017 Year in Review
2017 was Northern’s biggest year yet, with new and exciting clients coming on board, more projects and websites launched, and recognition from some of…
Two Mayoral Candidate Websites: A Comparison
Category Fontana DeCicco-Best View the website View the website Graphic Design - look and feel can be very subjective but overall you want your…
Does Your Twitter Account Suck - Big Time!?
I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a…