Your Internet Company Told You...What?
Last week, myself and the rest of the Echidna team attended DrupalCon Chicago, a conference for Drupal users, developers, designers and businesspeople…
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Getting Your Feet Wet as a First-Time Presenter
When it comes to getting your feet wet with presentations, you can do worse than having your first experience in the City of Bridges. For many people…
Happy Canada Day
On this Canada Day, now, more than ever, we find ourselves at a crossroads about what it means to be Canadian, as we celebrate the 153rd anniversary…
Black Friday & Holiday Marketing: 12 High Impact eCommerce Strategies to Start Preparing Now
The question on everyone’s mind: “why am I reading about holiday marketing strategy when it’s still beach season out?” Because the time between now…
2014 – The Year that Will Be
Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…
Strike a Happy Balance
Many times we have clients approach us with great ideas, but they do not have the budget to match. In a service industry, we always strive to make the…
How Your English Teachers Negatively Impacted Your Web Experience Today
There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…
LinkedIn Lessons About Asking the Wrong Questions
It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results
User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…