SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
Chatbots vs. Conversational Agents: Using AI to Overcome Obstacles in Public Service
Need to Know Many Public Service clients need sophisticated conversational agents rather than basic chatbots to save time and costs, and improve user…
Plan Your 2018 Content Without Sucking All the Creativity Out of It
We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…
The Many Strengths of Diversity
Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…
The Business of Leadership - Managing Humility
Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…
AODA and You: Putting Your Site to the Test
Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
Promoting Understanding, Not Fear, Is key to Accessibility Awareness
In the world of disability awareness campaigns, the end don't always justify the means. The latest disability faux pas arrived in the form of a…
If A Tree Falls
In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…