Is Social Media Automation Good For Business?
Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…
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Intranet Introspection: Proper Execution
So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
What's in a Name?
With the Internet becoming increasingly crowded, finding a good domain name has become a difficult endeavour. Therefore, we have come up with a few…
Follow Friday #FF
If you're on Twitter, you've probably seen, if not participated in, the #FF hashtag. But, just in case you haven’t, or you’ve been wondering what it…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
Website Design versus Function
When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…
COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
UX for Health Care Websites: Putting the patient first
Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…
How to Improve Your eCommerce Email Strategy: A Step-By-Step Guide
This content was originally presented at the Magento Imagine 2018 conference. It was created alongside our friends at Mailchimp. If you have questions…