There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…

There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…