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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Michael Jackson Online Mania ...

If your internet connection was slow yesterday between 12 noon and 4pm - these web statistics about the Michael Jackson Memorial Service might explain…
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Echidna Blog

Virtual DrupalCon, the Driesnote, and the Power of Easy

Last month was the first virtual DrupalCon. There was trepidation about how well the community’s signature event would translate to the virtual space…
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Northern Acquires Freedom Marketing and Project 3 Consulting

Toronto, ON – March 4th, 2025 – Northern Commerce (“Northern”), a digital transformation consultancy, has completed the acquisitions of Freedom…
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How to Prepare for Shopify’s One-Page Checkout Migration

Need to Know On August 13, 2024, Shopify will discontinue its legacy checkout functionalities and introduce a new One-Page Checkout using Checkout…
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Digital Echidna to Merge With Tech Firm Northern Commerce

MEDIA RELEASE Friday, July 31, 2020 Top Agencies Northern Commerce and Digital Echidna Announce Intent to Merge London ON - Two of North America’s…
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Survey Your Audience

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…
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Northern Finalist For Search Engine Land Award

For Immediate Release: LONDON, ON – September 14, 2017 — Northern Commerce has been announced as one of five finalists for the 2017 The Landy Awards…
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Echidna Blog

Eleven Steps to Help You Effectively Address and Resolve Online Accessibility Issues

While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…
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Puffery -- The 'Magic' Dragging Down Your Content Effectiveness

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
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Albany Law School, Multi-Site Digital Experience

Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.
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