Stumping for Votes or Stomping on Customers?
In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017
We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year…
Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
Is Print Advertising Dead?
“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
Drupal 7 End-of-Life Support
Drupal.org extended Drupal 7's end-of-life date to November 1, 2023 (originally November 1, 2022). What is end-of-life? What does it mean for you and…
How to Drive Sales with the Right eCommerce Infrastructure
Need to Know eCommerce infrastructure is a key driver of customer satisfaction and sales that is often overlooked An effective eCommerce…
Drupal Users Groups Alive and Well in Southwestern Ontario
It is a great day for Drupal knowledge sharing in southwestern Ontario, with two Drupal Users Group meet-ups taking place: one in London and one in…