If A Tree Falls
In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…
The Google Phone (gPhone) Cometh ...
Is the wait finally over for the Google mobile phone? Leaked only a few days ago - Google is doing it again, and making us rethink how we access…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Write Compelling PPC Ads
Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…
Online Content: What makes it great?
We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
Shipping and Fulfillment Strategies for Black Friday 2020
Unprecedented times are an apt way to describe the 2020 experience of consumers and retailers alike. For the former, safety, accessibility, and…
Why I Drank the Blue Kool-Aid
This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…
Echidna To Go Back to School at PSEWEB
Digital Echidna is proud to be going "back to school" as a silver-level sponsor of the upcoming PSEWEB conference in Montreal. PSEWEB is a conference…
Unlock Opportunities With Our CRO Assessment
No matter whether your business is looking to boost online sales, increase enrollment applications, or looking to convert traffic toward other site…
Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…