Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
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Hospitals And Foundation Websites: Combine or Separate?
Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.
Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
Smart Date - Time to Level Up!
Just over a month ago, I shared with you some information on a new Drupal module that we’ve been developing called Smart Date. Today, I’m excited to…
A Recipe for UX Success
Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
Navigating the Economic Downturn
The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
Canadian Agency Northern Commerce Brings Home Google's Highest Award
For Immediate Release: LONDON, ON – October 7, 2019 — Northern Commerce is the winner of the 2019 Google Premier Partner Award for Growing Businesses…
Northern Commerce Awarded Best Workplaces in Ontario Recognition
For Immediate Release: London, ON — June 25, 2020 — Northern Commerce is one of London’s fastest-growing digital agencies earning international…
A Common Sense Approach to GDPR Prep
“What are all these GDPR emails filling up your inbox?” -- The Guardian. “GDPR. What It Is and How Might it Affect You?” -- The Wall Street Journal.…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…