Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers
There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
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Providing Examples, Removing Barriers to Opportunities Key to Inclusivity Efforts
Earlier this week, I was watching 60 Minutes and they presented a segment on some initiatives that some organizations are working on to close the sex…
Let’s Talk About Sex, Baby
When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
Higher Education? Drupal Goes Straight to the Head of the Class
Drupal and higher education? Get ready because I'm about to drop some knowledge and show what a Drupal-based solution is the smart decision for…
Hardly a Slacker: Slack and Accessibility
We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…
18 Must-Have UX Features for Every eCommerce Store
The goal of every eCommerce website is simple on the surface: drive more sales. There’s a lot that goes into making that a reality. One of the most…
More Messaging Lessons from the Fringes
Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
Measuring UX for Higher Ed Websites
Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
Multiple Sites, One Search: How the City of Surrey Made Its Web Searches User-Friendly with OnPoint
Northern integrated a federated search across the City of Surrey’s many web properties, making it easier for residents to find essential information about city services.
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…