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Echidna Blog

Don't Template the Life Out of Your Content - How Structure and Creativity Intersect

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
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Echidna Blog

I Don't Like that Design

Are you in charge of your company’s new web project? If so, listen in. Whether you’re redeveloping the corporate website or building a mini-site for…
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Echidna Blog

Don’t Just Consider the Source; Be Considerate As a Source

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…
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Echidna Blog

Why Don't You Care?

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
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Echidna Blog

Summer Means Echidnas Having Good Times for Great Causes

So we may not be your typical group of Echidnas ( which is actually called a Parade, but I digress). Generally, Echidnas “are very solitary animals,”…
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Echidna Blog

Can We Fake Authenticity?

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…
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Echidna Blog

Accessibility Can’t Just be Lip Service; Words Must Have Weight

They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
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Echidna Blog

The Opportunity for Women in STEM - How We Can Eliminate Barriers

The key to taking advantage of an opportunity is to be aware that the opportunity exists. If you don’t see it, it can be a challenge to be it, which…
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How We Partner

Echidna Blog

Don't Cheapen Accessibility. Make it Mainstream

In the final days of the 2015 Parapan Am Games in Toronto and surrounding area, organizers began selling tickets for $5, with the hopes of selling out…
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