Scaling Content with Generative AI: The Processes That Make It Work
Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…
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tentree, Performance Branding
Northern and tentree launched a performance branding campaign which saw a 1.39X lift in purchases.
9 Crucial Steps for a Successful Migration to Drupal 9
Whether your digital experience is built on Drupal 7 or you have recently launched on Drupal 8, it’s important to upgrade to Drupal 9 to benefit from…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Content Strategy & Architecture
Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…
DrupalCon Content and Marketing Track Highlights Symbiotic Nature of Content and Technology
For years, I’ve sometimes felt like a content nomad in this digital world, preaching a message of the importance of content as the foundation of all…
Pulp & Press, Performance Branding
Together, Northern and Pulp & Press Juice Co. launched a single campaign which included brand awareness and direct response tactics to measure a 25-point lift in awareness and a 67-point lift in purchase, according to the performance study.
10 Helpful GA4 Reports (And How to Use Them)
Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…
Intranet Introspection: How to Keep Your Project On Track Once It Has Left the Station
Last week I covered some pointers on the bid process and how to ensure you get the right vendors coming to the table. Now let’s cover the start of…